The marketing gap = the often seen gap between marketing promotion and sales conversation

See on Scoop.itEngaging Sales Conversations

Tales of the disconnect between sales and marketing have long been told. Misaligned goals, differing definitions of qualified leads, blame games, and more.

Ginger Conlon of Direct Marketing News guest blogs here
on ways to increase collaboration and improve alignment among sales and marketing teams.

See more on what we call the ‘Marketing Gap’ on

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