The marketing gap = the often seen gap between marketing promotion and sales conversation

See on Scoop.itEngaging Sales Conversations

Tales of the disconnect between sales and marketing have long been told. Misaligned goals, differing definitions of qualified leads, blame games, and more.

Ginger Conlon of Direct Marketing News guest blogs here
on ways to increase collaboration and improve alignment among sales and marketing teams.

See more on what we call the ‘Marketing Gap’ on

See on


  1. Thanks for the marvelous posting! I seriously enjoyed reading it, you will be a great author.I will make certain to bookmark your
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  2. I don’t even know how I ended up here, but I thought this
    post was great. I do not know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

  3. So excited I found this article as it made things much qurikec!

  4. Aww, beautiful. Not the hay fever bit! That's never much fun. I've started suffering it already! Urrgghh!So glad Dad had a fab day! And school stall presents are just the best, aren't they? Hehe! xx

  5. That’s a nicely made answer to a challenging question

  6. Apparently this is what the esteemed Willis was talkin’ ’bout.

  7. Lieve Emma,Alweer de helft van je verblijf zit erop. De tijd zal bij jou wel helemaal snel gaan met al die indrukken en ervaringen. Ik zag je op een foto stralend een kindje vastpakken, deed me goed te zien dat niet alleen het kindje maar ook jij ervan genoot. Liefde geven maar maar misschien nog meer ontvangen.Nog heel fijne dagen en hopen je weer gezond terug te zien vol met verhalen.dikke kus van oma en opa

  8. At last, someone who knows where to find the beef

  9. She reported that a certain Mc Donald’s Branch (and Krispy Kreme outlet) were opened during those holy hours in Dubai. But nothing mentioned about me. It’s like a general tip/request lang to authority to investigate on the matter.

  10. You couldn’t pay me to ignore these posts!

  11. This is a really intelligent way to answer the question.

  12. Anton,During this 5.5 hour effort what did the two of you consume for calories, and how did you transport them? Could you share some of your thoughts regarding nutrition on the trail. You're an inspiration, thanks!!

  13. I love the content of your blog and the service you’re providing on award bookings is both innovative and original. I’m happy to support you and your affiliate links, but I would feel more comfortable if I knew how much you received the card. Will you be disclosing what each card pays you so that we can see if the commission amount is influencing your advice? That is, are you rating the Chase card higher than a Citi card because one pays 250 per sign up versus 35?

  14. all that needs to be said about the alternative to picking distasteful bedfellows, in my opinion.I agree with Baron’s position on Israel, but as long as alleged fascists are against mass immigration, they are on my side of this thing. One hopes that they learned at least something from Hitler…a two front war is really really dumb, and if they are going to fight a war, they ought to pick either Islam or Judaism to fight…not both, because that would just be silly. So far they are making the right choice. So far they are on my side.

  15. Frankly I think that’s absolutely good stuff.

  16. scusate, la trasmissione IN ONDA ha invitato:“titolo puntata: SILVIO E LE DONNEIn studio l’On. Beatrice Lorenzin (PdL), l’On. Flavia Perina (FLI), la scrittrice Melissa P. e in collegamento da Benevento Nunzia De Girolamo (PdL)”cioè….due del PDL (due) una del FLI e…….MELISSAAAAAPPPP..???????C

  17. taaaaaa fino XD reciente mente hice un show y la cague completico me eche como 1000 chinasos y kde mal pero para la proxima vez si lo voy a hacer fino ….

  18. je ne m’inquiète pas, ça fait 17 ans que Mulder et Scully sont sur le coup….S’ils envoient un message ça veut dire que la colonisation n’a pas encore commencé, on devrait avoir encore trois ans théoriquement pour organiser la résistance contre les petits gris +16Was this answer helpful?

  19. Smart thinking – a clever way of looking at it.

  20. IJWTS wow! Why can’t I think of things like that?

  21. Essays like this are so important to broadening people’s horizons.

  22. Thanks, man. I probably would, it wasn’t the lack of Googlers per say, it was the way Adam brushed it off which made it pretty clear that it was not going to be a priority. Which is fine, it is their group after all but it urked me like mad that they had sooo many great quality people telling them the exact same thing and their response was sorta “well, it’s cute that you think that, but we see it different.”I am also perhaps too sensitive, who knows?

  23. that sometimes the 4/6 kit is installed and there just is not enough camber adjustment with the factory upper arm to get it right! If this were to happen to you we have built an upper arm set that will give you enough adjustment to align to factory specs even if you use our 5″ lower arm. Now having said that, the 4″ front drop very rarely needs the upper arms to align, but there available if you need them!Mark

  24. Now I feel stupid. That’s cleared it up for me

  25. It is appropriate time to make a few plans for the long run and it’s time to be happy. I have read this publish and if I could I wish to recommend you few attention-grabbing things or advice. Maybe you can write subsequent articles relating to this article. I want to learn more issues approximately it!

  26. Christi on I hate to be a bummer but if you read “Nourishing Traditions,” you’ll see how…Mary on Those look yummy! I will need to write this recipe down. I am not…Janet on

  27. Absolutely first rate and copper-bottomed, gentlemen!

  28. Not bad at all fellas and gallas. Thanks.

  29. What I find so interesting is you could never find this anywhere else.

  30. This is both street smart and intelligent.

  31. Merci de votre avis frederic.Je comprend amplement votre contre temps, il n’y a pas de mal à cela.En ce qui concerne l’interview de DBR, je l’ai lu. On y amène certains aspects mais je trouve que le ebook de DBR est 100 fois mieux personnellement.Ah au fait pendant que j’y pense, j’ai publié un article sur mon blog aujourd’hui qui est drôlement complémentaire à celui-ci.Vous pourrez le lire En espérant que vous allez trouver ma lecture agréable,Jean-Samuel

  32. Good luck to the “non-distressed” sellers trying to unload a . 14 bank-owned townhomes and 2 short sales vs. just 4 regular listings. Ouch! – Rate this comment: 0  0

  33. Åžu klasikleÅŸmiÅŸ cümle gibi; dünyanın bir yanında bir kelebeÄŸin kanat çırpması, öte yanda fırtınaya sebep olabilir. Ne güzel demiÅŸsin sen de.. Çok ÅŸey deÄŸiÅŸiyor, deÄŸiÅŸtiriyoruz, deÄŸiÅŸtiriliyor.. Ben bunu düşününce ürperiyorum biraz.. Düşünsene bir laf ediyorsun ve kimbilir neler oluyor (ÅŸu günlerdeki durumuma da tam denk )Banu’m seviyorum seni. YAMA harika bu arada.. çoks evimli sahiden. Ama benima rtık size gelme ümidim hepten gitti.. Her tür hayvandan korkuyorum beeen:(

  34. You are probably right but most people do not want to see a video on bed bugs. Got any suggestions on good videos on Bed Bugs. The title could be better. Thanks

  35. à°¸ుà°œాతగాà°°ూ,ఇదిà°—ోà°¨ంà°¡ీ, à°®ీ à°Ÿà°ªా à°¸్à°«ూà°°్à°¤ిà°¤ో ఆవిà°°్à°­à°µింà°šింà°¦ి. à°®ీà°•ూ, ఇక్à°•à°¡ à°•ాà°®ెంà°Ÿిà°¨ à°¤ెà°²ుà°—ు à°­ాà°·ాà°­ిà°®ాà°¨ుà°²ందరిà°•ీ ఇదే à°¨ా ఆహ్à°µాà°¨ం. కలసి à°ªాà°¡ుà°¦ాం à°¤ెà°²ుà°—ు à°ªాà°Ÿా!

  36. Such an impressive answer! You’ve beaten us all with that!

  37. Här är det också jobbhelg! Men fast jag bara jobbar helger, så känns det att det är helg ändå liksom. Ullared, mmm, det dröjer nog ett tag innan vi åker dit. Är inte så Ullareds-tokig, men när barnen var mindre åkte vi dit åtminstone 1 gång om året. Och jag håller med om att heminredningsavdelningen är kul att gå på! Ha det så gott. /Anette

  38. Vrbatta out game one, Hanzal out game two, I would call that a big break for the Hawks, Two of their three most important forwards. Just like bad calls, injuries happen too, kidding yourself about Hawks not getting breaks….

  39. An answer from an expert! Thanks for contributing.

  40. great post, very informative. I ponder why the opposite experts of this sector do not understand this. You must continue your writing. I am confident, you’ve a great readers’ base already!

  41. I actually found this more entertaining than James Joyce.

  42. RECEIVE/COPY A NEW BOOK (Donated) Topics: HOW TO HAVE NO SADNESS, NO FEAR, NO ANGER, AND NO WEAKNESS Or How To Be Happy At All Times; Neuroscience, Governance, Debated Issues, Others Websites: See balanceddiet.yolasite.comSee pictures at See Announcements at Free

  43. Kudos! What a neat way of thinking about it.

  44. Sou dos que viu o inter ganhar tudo em 2006 e fazer um 2007 lamentavel, um 2008 meia boca, um 2009 se cagando pra conseguir vaga na liber e um 2010 copando mais uma vez. Cassol o ano como um todo foi ruim, mas compará-lo aos anos noventa chega a ser sacanagem!

  45. This forum needed shaking up and you’ve just done that. Great post!

  46. Oh, and btw, prog, I notice that you completely ignored my callign to attention the second and fourth points I made. Another time- honored strategy of yours: Deliberately avoiding the comments which thoroughly prove what an imbecile you are.

  47. What a pleasure to find someone who identifies the issues so clearly

  48. Kewl you should come up with that. Excellent!

  49. Depois do RA, agora este comunicado da AAS. Ainda assim era preciso mais numa semana em que se joga muito dentro e principalmente fora de campo como se começou a notar ainda durante o fim-de-semana.É preciso responder à letra sob pena de a Presunção Saloia personificada em clube de bairro nos tomar a todos por idiotas.

  50. There’s nothing like the relief of finding what you’re looking for.

  51. I found myself nodding my noggin all the way through.

  52. What a joy to find such clear thinking. Thanks for posting!

  53. Thanks for bringing this up. It also reminds me of those souvenir t-shirts from Alcatraz that read "psych ward inmate" on them. Stigmas all too often produce a false identity to anyone with a mental illness… even the terms "mental illness" and "mental disorder" are damaging. I'm also starting to draw the parallel with the LBGT community… we need not just tolerance, but acceptance as well.

  54. Parabéns ao ganhador!Esse livro é bom e é grandããão, do jeito que eu gosto.Bjs!Celsina Azevedo recently posted..[]garotaquele Reply:June 20th, 2011 at 11:50 amNão é? Também adorei ele ser grandão ahuhuahu[]

  55. Most interesting… also shows the flaw for all the people I know who were obnoxious about how they never need to buy another dvd and tossed out their players and all that, only to face the reality I told them would come when sooner or later every business either through market conditions or by a choice to make more profit WILL increase the price when they are ruling the roost.Ah well… Nice piece, enjoyed reading it.

  56. At last! Someone with real expertise gives us the answer. Thanks!

  57. Kudos to you! I hadn’t thought of that!

  58. Dear Stephanie,What does your doctor say you should do about getting a normal monthly period? I can’t say anything about chaste berry, as it depends on what other medications you’re taking. The only person who can help you get a regular period is a medical doctor or naturopathic physician.Blessings,Laurie

  59. Asali, that's what I'm pretty much doing. I'm not considering my choices at all, it seems. And I keep waiting to again be seduced by a perfume and feel the joy of discovering something incredibly good.If not sooner, I'm sure Paris will provide me with that.

  60. Heck of a job there, it absolutely helps me out.

  61. There’s a secret about your post. ICTYBTIHTKY

  62. We’ve arrived at the end of the line and I have what I need!

  63. Boom shakalaka boom boom, problem solved.

  64. We stumbled over here different web address and thought I should check things out.I like what I see so now i am following you. Lookforward to exploring your web page yet again.

  65. You’re the one with the brains here. I’m watching for your posts.

  66. congrats on winning the towel. i can do whatever you want…initials, last name, a design with an initial…if you will e-mail me what you want and then when i am finished i’ll get your mailing address and pop it in the mail! best wishes with pregnancy. i had mine in sept., august, and july!

  67. You mean I don’t have to pay for expert advice like this anymore?!

  68. Hej mascha.Hvor er det skønt og læse dine indlæg Thomas og Birgit er mine gamle udlejere. )) de er bare så søde. Vi havde også et tæt forhold til dem. Så du må hilse dem mange gange fra jasper og Louise fra Kolding Knus herfra og held og lykke med fødslen.

  69. A simple and intelligent point, well made. Thanks!

  70. I have not checked in here for a while as I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend

  71. I’m so sorry to hear this news that your brother has passed away. Please know that I have been praying for you, your brother, and the rest of your family since I heard of his cancer and I will continue to pray. I am sorry friend!

  72. Faux fur and fountain frock GLAMOUR! So glad you had a great xmas – the pic of those kids on the steps is FANTASTIC and I LOOOVE your gorgeous new/old suitcase! Throw a few things in it and jump on a plane to join me for Helgastock2012! Love! Sarah xxx

  73. Your post has moved the debate forward. Thanks for sharing!

  74. Dear Mary, What a beautiful picture!!I agree those cookies hold up next to the most expensive bakery cookies!! I bet they taste better too! Blessings my dear friend. Catherine xox

  75. “the pulpy, heavily referential character spent most of [the comic] failing to accomplish much of what he set out to, and often ended up being rescued by circumstance and exasperated walk-on characters”…this is, like, the whole plot of every League of Extraordinary Gentlemen series, isn’t it?

  76. Holy shiznit, this is so cool thank you.

  77. Didn’t know the forum rules allowed such brilliant posts.

  78. Thank you for this article. I’d also like to say that it can possibly be hard if you find yourself in school and starting out to initiate a long credit ranking. There are many scholars who are simply just trying to make it through and have an extended or positive credit history can often be a difficult thing to have.

  79. Your’s is a point of view where real intelligence shines through.

  80. After a longs sunday with a lot of coffee and cake ist is good to find a dark blue reflection in the water. Beautiful end of the day.Takk og ha en god uke.Hilser Hartmut

  81. Yup, she’s been tussling since week 15 or so. She pushes against anything putting pressure on her, so more often than not, when she moves, I take my hand or arm or whatever away from my stomach. What I’m referring to, tho, is pregnant women standing there or sitting there and just rubbing their hands in circular motions over and over and over their stomach. Not just lay a hand on a movement to feel. Mr. W said “Maybe it feels good.” Maybe it will in another month or so, I dunno.

  82. Walking in the presence of giants here. Cool thinking all around!

  83. J’ai fais la lecture de ce livre. Je dois dire que le mystère y était présent, ce que j,ai aimé.Mais j’ai bien envie de déposer mon hypothèse sur « RAB », aussi incertainement et maigre soit-elle…Je dirais que RAB pourrais¸être dériver des initialle de Régulus Black, le frère, mort, de Sirius… Pour le A, excuser moi, mais j’y réfléchit encore… Le médaillon devait certainement être celui de Salazard Serpentard, seul souvenir de sa famille et de sa mère.Pardonnez moi, mais sur moi, le mystèr eplane toujours…

  84. This article achieved exactly what I wanted it to achieve.

  85. It’s a relief to find someone who can explain things so well

  86. That’s really thinking at a high level

  87. Appreciation for this information is over 9000-thank you!

  88. An answer from an expert! Thanks for contributing.

  89. very well put, Amy — while we may think it’s the (sort of narcissistic) thought that no one but us could, say, make their school lunches or comb their hair just so, the deeper fear is that if we were gone, they’d have an irreparable pain. Thanks for reading and commenting.Denise

  90. I don’t make it a habit to make comments on many articles, but this one deserves attention. I agree with the data you have written so eloquently here. Thank you.

  91. voilà qui donne la pèche pour la journéeJe ne me rappelais plus ces bouquins, je les avais pris à la médiathèque, par année et je m’étais régalée. Je vais recommencer pour l’été. Merci pour ton rôle de « mémoire ».Le site « A quelques blouzes de chez moi » est magique. Humour, tristesse, dessins craquants, découvert grâce à Google, décidément le blog est petit.As-tu une solution pour tes déplacements ?bien à toi

  92. You write so honestly about this. Thanks for sharing!

  93. It’s amazing how certain words, thoughts, or phrases just “click” in your head as motivation. When you said “before you know it you’ll be in the car driving home” it was JUST the right thing I needed to read. I read a million inspirational quotes a day on Pinterest, but for some reason that one registered with something in me. You are so right, I should be focusing on the drive home from the gym…. the excitement of being DONE and I can go home now, AND the excitement that I actually did it!!! That drive home for me is the best part of it all.

  94. Agreed, the popup was extremely annoying and made DNFBlog just a big promotion for DNForum. In my opinion there were also too many articles of substandard quality as well.

  95. Da, si mie imi place auriu, mi se pare ca ofera mai multa caldura casei Eh, eu de prin noiembrie simt ca se apropie Craciunul, de cand am mancat prima data clementine )

  96. The truth just shines through your post

  97. This is a truly great article. Not many readers would stop to consider this, the way you just did. I am really impressed that there is so much information about this subject that have been uncovered and you’ve done your best, with true class. If wanted to know more about e cigarette review, than by all means come in and check our stuff.

  98. i traveled to gaza w/maher arar’s wife monia. a stellar person and beyond, a true jewel.wrt the jolson comment, do you mean obama is a jew in blackface?

  99. Adrienne McGovern – I already ‘liked’ your page – so I made sure to share it as well (although I had to block that share from my hubby)! Heres hoping I have some contest luck for once Thanks!

  100. Bonjour Nadjibella, cette recette est absolument magnifique, j'aime cette association de légumes et féculents aux saveurs délicieuses! bises et merci du partage mon amie!

  101. Hey Trevor, thanks for catching my error. I had a friend called Graham Moore and I must have slipped into his name by mistake. I have corrected it. Thank you for the kind compliments too. Have a great weekend, Michaela

  102. I do not even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already Cheers!

  103. 1. Congrats, that takes a lot of effort and dedication.2. Not convinced on no meat arguments – more important imo is the quality of the meat consumed.3. How does one get a flat stomach? Even without flab my stomach sticks out a bit because of the muscle there. Dang !! Any tips?

  104. Ce spui tu e foarte corect. Problema e alta: banii provin dintr-un profit al unei firme? Şi dacă sunt bani negri? Sau dacă e evaziune fiscală? Cum poţi face diferenţa?!

  105. We checked every vote, and Princess and Nigel EARNED the prize…they wanted it and went for it – and just like the contest intended – they won since they tried hardest. I agree 100% Helen, they really deserved to win!

  106. You’ve really helped me understand the issues. Thanks.

  107. Hey admin,You might want to check out from the Blogger Help Center, or , and take a look at your Blogger account. Sounds like you can request recovery of your blogs if they don’t violate the Blogger Terms of Service.Beyond that I don’t have much info for you, since I don’t work with Blogger. If the above doesn’t work, you may want to try posting your question in the .

  108. “its apparently a sin not to pretend and like his work”Just like its a sin not being liberal and dare say anything critical of anyone on the left without being called a bigot.The local left privately rejoiced when it was made public who died in the fire. The only sadness on the left’s part is that it wasn’t Charlie himself who had died.

  109. Stay informative, San Diego, yeah boy!

  110. Siganus : le Zohar Le mot vient de l’hébreu, mais il semble bien que la racine soit bien la même ZHR, briller, que l’arabe. Néanmoins, on pourrait difficilement soutenir que « zohar » est un mot bien français.

  111. There is a critical shortage of informative articles like this.

  112. Există versuri care chiar mă emoÈ›ionează…„fiecare nou rasarit,al altor flori de câmp,pe care par sa nu le mai observ,niciodata.”…Sensibilitatea ta e aceeaÈ™i, iar florile de câmp, suave È™i modeste, dar atât de reale, au adus o rază de speranță la capătul unei poezii triste. Superbă postare, minunată selecÈ›ie de imagini. Să ai o zi frumoasă! 🙂

  113. Grade A stuff. I’m unquestionably in your debt.

  114. "hirdly, what kind of town is L.A. where a starting offensive football player can't walk into any restaurant around campus and eat and drink for free."Isn't that a violation of NCAA rules?

  115. Articles like this make life so much simpler.

  116. That’s way the bestest answer so far!

  117. That’s a crackerjack answer to an interesting question

  118. Right on-this helped me sort things right out.

  119. HIT is an experiment that’s unproven on a large scale. Computers in hospitals have also been linked to the spread of MRSA, a deadly antibiotic-resistant staph infection. Yet, the same federal government that can’t keep its own military veterans’ medical records secure is bound and determined to spend $20 billion in a top-down, centralized effort that has a very good chance of messing up yours.

  120. Ok…so each entrance of the eastern gate is 5.00 meters wide, 7.70 meters high, with an exterior width of 11.90 meters? I want to do a 3d model of this gate. As for the overall exterior height from the ground to the top of the wall, what is that? And also the width of the gate from front to back? I’m very interested in producing an accurate model, inside and out, of this gate. So any help would be appreciated. I’ll just have to convert it all into feet, since I’m in the US, and we don’t use metric here much.

  121. had the great pleasure of doing Tomomi & Kai’s Mommy & Me Portraits a few weeks ago, & this weekend, I got to meet Tomomi’s fiancé, Dany, who is from

  122. I have to express my admiration for your kindness for those who actually need help on your area. Your special dedication to getting the solution all through came to be definitely powerful and have without exception empowered workers like me to arrive at their goals. The warm and helpful report denotes so much a person like me and still more to my office workers. Thank you; from everyone of us.

  123. Short, sweet, to the point, FREE-exactly as information should be!

  124. This is important due to the high anti-oxidant rate the green coffee extract has. Also, after two straight weeks of taking it faithfully (so you have to do this), you may urinate more during the night. For me personally, to expect 2-3 times. That can be a bit irritating when you are tired. You will probably have an overabundance bowel movements, but nothing unmanageable like the runs something like that.

  125. That’s more than sensible! That’s a great post!

  126. Pour être bien claire : je ne parle pas de qui veut donner un show à tout prix et en toute indécence. Ici on a laissé entendre que Piccoli avait besoin de la scène pour l’avoir occupée des années durant, fut-ce au cinéma. Ce n’est pas son déclin qu’il veut montrer, mais rendre un texte à un public. C’est dire qu’il a besoin de lui comme lui a eu besoin de le voir jouer. Ah et puis basta !

  127. I was struck by the honesty of your posting

  128. AFAICT you’ve covered all the bases with this answer!

  129. This site is like a classroom, except I don’t hate it. lol

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