The Olympics, piggybacking and how to make the most of it

See on Scoop.itEmail selling for client acquisition and retention

As I’m sure you’ve noticed, the Olympics are just around the corner.


Despite the tight regulations around branding, marketers have been hard at work already sending their Olympic themed email campaigns.


Piggybacking off events like the Olympics not only gives marketers the opportunity to tap into some of the stardust surrounding the event, it’s also a chance to break away from the norm; increase sends and achieve an even greater ROI on your email marketing..

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