The Peaks and Troughs of business. How to turn it into constant, steady growth

How has your sales and marketing activity gone this year? Has it been peaks and troughs or a steady stream of income?

A typical SMEs income cycle may look something like this:


You’ve just set up your business and you have been focussing your time on marketing to get your product/ service seen by your audience. Naturally, customers start to buy and you see sales increase. Your focus now shifts to handling these sales, processing the orders and sending out deliveries which leaves no time for lead generation and marketing.

As there is no active marketing going on, business starts to slow down.  So you kick off your marketing again. Now all your attention is on getting more people buying from you, as income has hit on all-time low. Your efforts work  but just like before you need to stop selling to get customers’ orders processed and delivered as promised…. And so it continues…. Marketing activity increases, customers buy, sales reduce, and income reduces and so on….

Is there a way where your business can get steady income from steady sales which are constant throughout the year? So your income looks something like this:


This would be achievable if you are able to concentrate all your time on business and not worry about lead generation and sales. Nett Sales could help. We  run your lead generation campaigns for you and find the people that are interested in buying from you now.

To learn more about the Nett Sales process and how this can generate you the business you deserve as well as giving you time to focus on business itself. Call us for a friendly chat on 01672 50 50 50 or read more about us here.


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