The perils of segmenting your database…

We have long been advocates of segmenting your database and then sending different messages to different parts of the database.  Makes sense… and allows you to target different parts of the database with different offers.

But care is needed.  What if the same person is in two parts of your database?  Would they get two conflicting messages?  Or would the messages be complimentary?

Unlikely! I hear you say.  Well… I like the email marketing from Crew Clothing, but getting two messages from them today one offering a 15% discount and the other a 20% discount makes me ask “why am I not in the 40% discount group?”

So, take care with segmented offers to your database.


  1. Write more, thats all I have to say. Literally,
    it seems as though you relied on the video to make your point.
    You obviously know what youre talking about, why throw away
    your intelligence on just posting videos to your blog when you could be giving us something enlightening to

  2. Way cool! Somme very valid points! I appreciate yyou writing this post
    and the rest oof the site is extremely good.

  3. Quality articles or reviews is the key to be a focus for the users to pay a
    visit the site, that’s what this website is providing.

  4. Pretty section of content. I just stumbled upon your site
    and in accession capital to assert that I acquire in fact enjoyed account your blog posts.

    Any way I’ll be subscribing to your augment and even I achievement you access consistently quickly.

  5. It’s appropriate time to make some plans for the future
    and it’s time to be happy. I’ve read this post and if
    I could I want to suggest you some interesting things or advice.
    Perhaps you could write next articles referring
    to this article. I desire to read more things about it!

  6. I like the valuable info you supply to your articles.
    I’ll bookmark your blog and check once more right here frequently.

    I’m somewhat certain I’ll be told plenty of new stuff right here!
    Good luck for the following!

  7. I blog quite often and I really thank you for your content.
    The article has truly peaked my interest. I am going to book
    mark your website and keep checking for new information about once per week.
    I subscribed to your RSS feed too.

  8. What’s Taking place i’m new to this, I stumbled upon this I have found It positively
    useful and it has aided me out loads. I’m hoping to contribute & aid different users like its helped me.
    Good job.

  9. Appreciating the hard work you put into your blog and in depth information you offer.

    It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed information. Fantastic read!

    I’ve saved your site and I’m including your RSS feeds to my Google account.

  10. I don’t know whether it’s just me or if perhaps everyone else experiencing problems with your blog.
    It appears as though some of the written text on your content are running off the screen.
    Can someone else please comment and let me know if this is happening to them too?

    This could be a problem with my browser because I’ve had this happen before.


  11. Hi friends, how is everything, and what you would
    like to say on the topic of this piece of writing, in my view its actually remarkable in support of

  12. I am genuinely glad to read this weblog posts which consists of plenty of helpful facts, thanks for providing such data.

  13. We’re a bunch of volunteers and starting a brand new scheme in our community.
    Your web site provided us with useful info to work on. You’ve performed an impressive process and our entire
    neighborhood might be thankful to you.

  14. My partner and I stumbled over here from a
    different web page and thought I might check things out. I
    like what I see so now i am following you.
    Look forward to looking over your web page for a
    second time.

  15. For the reason that the admin of this site is working, no uncertainty very soon it
    will be famous, due to its feature contents.

  16. Thanks for sharing your thoughts about tv internet.


  17. Excellent blog you’ve got here.. It’s hard to find quality writing like yours these days.
    I honestly appreciate individuals like you! Take care!!

  18. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time
    a comment is added I get three e-mails with the same comment.
    Is there any way you can remove me from that service?
    Thank you!

  19. Howdy! Would you mind if I share your blog with my myspace group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Cheers

  20. Hey very nice web site!! Man .. Beautiful ..

    Wonderful .. I’ll bookmark your website and take the
    feeds also? I am happy to find a lot of helpful information right
    here in the submit, we need develop extra techniques on this regard, thank you for
    sharing. . . . . .

  21. I am regular reader, how are you everybody? This paragraph posted at this web
    page is in fact nice.

  22. I always emailed this web site post page to all my contacts,
    as if like to read it then my links will too.

  23. I’m really loving the theme/design of your website.

    Do you ever run into any web browser compatibility issues?
    A small number of my blog audience have complained about my blog not operating correctly in Explorer
    but looks great in Safari. Do you have any tips to help fix this issue?

  24. We are a group of volunteers and opening a new scheme in our community.

    Your site provided us with valuable info to work on. You’ve done
    an impressive job and our whole community will be grateful to you.

  25. Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and
    screamed. There was a hermit crab inside and it pinched her
    ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  26. Hi there! This post could not be written any better!
    Reading this post reminds me of my old room mate! He always
    kept chatting about this. I will forward this write-up to him.
    Pretty sure he will have a good read. Thank you for sharing!

  27. Spot on with this write-up, I truly think this website needs a lot
    more attention. I’ll probably be back again to read more, thanks for the

  28. Terrific article! That is the type of info that are supposed to be shared
    around the internet. Shame on Google for not
    positioning this put up upper! Come on over and seek advice from my website .
    Thank you =)

  29. As the admin of this web page is working, no question very soon it will be famous, due to its
    quality contents.

  30. I am regular visitor, how are you everybody? This paragraph posted at this website is truly pleasant.

  31. Wow, that’s what I was seeking for, what a data! existing here
    at this webpage, thanks admin of this website.

  32. Attractive section of content. I just stumbled upon your website and
    in accession capital to assert that I acquire actually enjoyed account your blog
    posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  33. Peculiar article, totally what I needed.

  34. Hi to all, it’s in fact a nice for me to go to see this site, it includes helpful Information.

  35. Amazing! Its actually amazing paragraph, I have got much clear idea about from this

  36. Hello my loved one! I want to say that this article is awesome,
    great written and come with almost all significant infos.

    I’d like to peer more posts like this .

  37. Howdy, i read your blog occasionally and i own a similar one and i was just curious
    if you get a lot of spam responses? If so how do you protect
    against it, any plugin or anything you can advise? I
    get so much lately it’s driving me mad so any assistance is very much appreciated.

  38. Excelente la pagina, escribo para decir que tengo una nevera no frost tecnico le puso el gas porque se llamo para eso ya que este se le habia acabado pero que do con el problema de que se congela en la parte de atras y cada dos tres dias hay que descongelarla y no se puede dejar para hacer cubos de hielo y no enfria nada en la parte solo se congela en la parte de atras ayudaaaaa gracias.

  39. MarieDuke Los Angeles Galaxy YvonneRos
    AuroraWen Olympique De Marseille Damionxfv
    DonFranks Ukraina SimoneEls
    KiraJaque Olympique De Marseille LaureneSi
    BrentonBo Tjeck Roosevelt
    ArnetteWm Ukraina Francisco
    OtiliaSti AC Milan NateGuill
    JarrodHmf Turkiet EmeryOme
    Sheldonqo Sverige ToryMcCol
    JenniFurn Wales DelorisRa

  40. RichieGel England ColeFqxu
    EulahMess Juventus Maximilia
    SamaraPhy Manchester City OwenWains
    JeroldCur Arsenal VivienPol
    OdetteDob AC Milan AudraTzn
    NikoleBlu Dortmund Colehjdin
    Elizabeth Danmark TommieTul
    JulietaVe USA Vitohjkaz
    KristieHu Belgien SusannaFa
    JeannieAb Chelsea PenelopeB

  41. Hello! This is my 1st comment here so I just
    wanted to give a quick shout out and tell you I really enjoy reading through your posts.
    Can you recommend any other blogs/websites/forums that cover the
    same subjects? Thank you so much!
    billige fotballdrakter

  42. An outstanding share! I’ve just forwarded this onto a colleague who was conducting a little homework on this.
    And he in fact bought me breakfast simply because I found it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!

    But yeah, thanx for spending time to talk about this topic here
    on your internet site.
    danmark drakt

  43. always i used to read smaller articles which as well clear their motive, and that is also
    happening with this paragraph which I am reading now.
    Maglia Lazio Bambino

  44. I do trust all the ideas you’ve introduced on your post.
    They’re very convincing and will certainly work. Still, the posts are
    too quick for novices. Could you please prolong them a little from next time?
    Thank you for the post.
    Sverige Larsson Hemmaställ

  45. you’re in point of fact a good webmaster. The site loading pace is amazing.
    It sort of feels that you are doing any distinctive trick.
    Also, The contents are masterpiece. you’ve done a fantastic process in this subject!

    maglie calcio poco prezzo

  46. Hey there! Do you know if they make any
    plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good results. If you know of any please share.
    Thank you!

  47. Yes! Finally someone writes about sac longchamp.
    Longchamp Pliage Preis

  48. Remarkable! Its actually amazing paragraph, I have got much clear idea
    concerning from this paragraph.
    billige fotballdrakter

  49. BorisFwu Inter Milan RalfMoreh
    DyanSkeen Los Angeles Galaxy LillaDoug
    KellieJud USA AdanZyrc
    LaurelFow USA DavisZink
    Romainevf England LavondaCl
    ImogenCru Sverige MiaWebrem
    KendraDem Belgien HassanNrp
    ClintonBa BVB Borussia Dortmund Margarita
    MiguelMqk England OdetteSal
    JestineCo Atletico Madrid DesireeSe

  50. If you desire to obtain much from this post then you have to apply such techniques to your won weblog.


  51. IraGottks Osterrike ChristelD
    ChesterAi Olympique De Marseille LynellMcG
    Yvonnesyj Arsenal AntoniaUf
    OscartzZd West Ham United DanialWyn
    SerenaGri BVB Borussia Dortmund DeonAcker
    TrishaBeg Kroatien LeesaDubi
    LudieDuck Chile KaliHarke
    CliftonVk Nederlanderna JudiymOnd
    KathieBon Manchester United SofiaMacr
    AshleyShe Italien SibylHall

  52. Hello there! I could have sworn I’ve been to this website before but after browsing through some of the post I
    realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking
    and checking back frequently!

Speak Your Mind