Via Scoop.it – Email selling for client acquisition and retention
I love this article for the insight that the comments will give your efforts at selling.
The artists on this blog talk about the two pressures – to create new art and to sell. Interestingly, they take the unspoken assumption that this is a different pressure to “normal” businesses. Nothing could be further from the truth! Every business person I have come across divides their time between doing their business (creating) and selling. Oft-times, they retreat to the “doing” to avoid selling…