The Relevance of Sales – views from a very creative standpoint

Via Scoop.itEmail selling for client acquisition and retention

I love this article for the insight that the comments will give your efforts at selling.

The artists on this blog talk about the two pressures – to create new art and to sell.  Interestingly, they take the unspoken assumption that this is a different pressure to “normal” businesses.  Nothing could be further from the truth!   Every business person I have come across divides their time between doing their business (creating) and selling.  Oft-times, they retreat to the “doing” to avoid selling… 


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