The TRUTH about email subject lines

If you are in any way involved in email marketing, you will KNOW that the subject line is vital to the success of your email campaign.  And all the stats prove it.

But how long should your subject line be?  Well there is a strong body of evidence to help you here:

Econsultancy shows in this article that shorter subject lines are best:

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But then Email Audience says longer subject lines are best:

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… Confused?  Well just to finish off, Mailchip guru John Foreman says subject line length means absolutely nothing:

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As J0hn says “As your subject line gets longer, nothing happens. Cheers.”

So that’s cleared things up then.  There are three schools of thought, one promoting short subject lines, one longer subject lines and one neither.  So what I would urge you to do if you want to get your subject line working for you is to go back and read the detail of all three of these articles because they all really say the same thing in the end: “your audience is made up of individuals and will respond like individuals.  Figure out what interests them and what they respond to and give them more of that”.

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