Traditional Media Not A Good Source of Leads, Say B2B Marketers

See on Scoop.itEmail selling for client acquisition and retention

Despite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com

Simon West, Nett Sales‘s insight:

No suprises here!

See on www.marketingcharts.com

Speak Your Mind