Using Storytelling Narratives to Improve Your Marketing Mix

See on Scoop.itEngaging Sales Conversations

An introduction to the “Hero’s Journey” method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.

See on www.smartinsights.com

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