What 3 email marketing mistakes make you look like a spammer?

See on Scoop.itEmail selling for client acquisition and retention

Even though it’s on the decline, spam still represents a whopping 85% of email sent worldwide, according to Cisco IronPort.

 

While you hopefully are not yourself a spammer, it’s a mistake to think that spam does not affect you.

 

No longer is spam defined only by compliance to relevant legislation. Email recipients now have a say in the matter as well. Tools such as inbox filters, junk folders, blocked sender lists and spam buttons make it easy for recipients to classify your email as spam.

See on www.btobonline.com

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