What 3 email marketing mistakes make you look like a spammer?

See on Scoop.itEmail selling for client acquisition and retention

Even though it’s on the decline, spam still represents a whopping 85% of email sent worldwide, according to Cisco IronPort.


While you hopefully are not yourself a spammer, it’s a mistake to think that spam does not affect you.


No longer is spam defined only by compliance to relevant legislation. Email recipients now have a say in the matter as well. Tools such as inbox filters, junk folders, blocked sender lists and spam buttons make it easy for recipients to classify your email as spam.

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