What Email Marketers need to know about Outlook.com

See on Scoop.itEmail selling for client acquisition and retention

Last week was a busy week for the Windows Live Team, with the introduction of Outlook.com which will replace Hotmail. As a former Hotmail user, I immediately migrated to Outlook.com to see Microsoft’s new email platform. The first thing that you notice is the super clean UI that’s minimalist in design and clearly aimed at touch friendly devices. Hotmail users are flocking to the new Outlook.com According to Microsoft, within 24 hours of the launch, one million accounts had been created. They‘re likely to get a few converts as well with the nice integration options for Facebook, Twitter, LinkedIn, Google, and soon, Skype. What will this mean to email marketing professionals? How will these changes potentially impact their email programs?

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