What’s in it for me?

So, I open up my email this morning and work through the 20 or so messages that have arrived overnight – deleting most of them.  Then I start my days work but forget to close me email.

At about 9.30 ! receive this message.  Full marks to the email marketeer for delivering it at a time when I’m interruptible and therefore likely to review the message.

Big fail on the content!  I click on Outlook with the message highlighted and what do I see?  An empty blue box…

Now, I know that I can go to the top bar and download images, but I know I’m just going to be presented with a big company image and probably a photo of the person sending me the message.

This marketer has failed to answer the basic question “What’s in it for me?” in the first two seconds of me reviewing the message – DELETE!

So, learn from this… if you want to put your company logo in your marketing emails (why would you?) at least put  it at the bottom of your email below the signature.  And please, please don’t put a bloody great photo of you, your product or anything else at the top of the message.

I want to know what you are saying to me, not how great you are.  It’s easy to get my attention: tell me what I will get from reading your message.  I may not want what you are offering, but at least you’ve given yourself the opportunity of being heard.

Rant over…!

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