When do we open and click on emails? definitive answers – finally…

See on Scoop.itEmail selling for client acquisition and retention

What time do your readers normally browse through their inboxes? When are they most likely to open and click?


Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.


This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:

Open time
Click-through time
Recipients’ top engagement time

See on www.socialmedia-max.com