Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)

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Everyone loves a dinner party, which is why I’m always surprised when I hear people express something of a distaste about lead nurturing.

When you think about it, the two are very similar. They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid rapport, and sense of trust.

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