Why The Fold Is A Myth – And Where To Actually Put Your Calls To Action

See on Scoop.itEmail selling for client acquisition and retention

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.

 

This article explains why this is rubbish! 

 

See on blog.kissmetrics.com

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