Why the RAC failed in this email

I receive a well laid out, well written email from The RAC today.  So why is it a total fail?

There are two problems:

1) The RAC don’t have my permission to email me on my personal email account.  So this is not only SPAM, but it’s also against the law!  Oops…

2) There is also a requirement for the Unsubscribe function to work.  So, even if they did have my permission to send me this email, it would still not be compliant with UK email law as the unsubscribe link highlighted in yellow above simply takes me to a landing page on their website that tries to sell me RAC breakdown.  Nice 🙂

Looks like the RAC have had a breakdown!









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