Why trust built relationships are important to your business

Trust is one of those things that your business cannot survive without. Unfortunately, it is also one of the hardest areas to develop effectively. You can buy yourself the flashiest website, sell the best products in your industry and deliver the slickest, most faultless customer service imaginable. But without trust between you and your customers, you still won’t sell. Why is this, and why are trust built relationships important to your business?

What is trust?

Without a doubt trust is the one thing that has a huge influence over our decisions in life without anyone really being able to put their finger on what it is. Ask 100 people what trust means to them, and you’ll almost certainly get 100 different answers. Trust is the difference between getting a lift home and choosing to walk. Trust is sharing secrets. Trust is handing over cash with the confidence that you’ll get a return on your investment. And in business, trust is the difference between making a sale and losing another prospect.


Trust in the buying process

We all have our own ways of evaluating the trustworthiness of a company before we choose to do business with them. Some of us will look for independent reviews on the internet, others will ask friends for advice. The more astute may check the company’s credentials in terms of business registrations and licenses. Being able to trust in a business is what makes us decide to buy, or in some cases not.

Take, for instance, those businesses that are founded on a review and feedback system. Amazon, for example, or eBay. Consumers know that they can buy with confidence if the person or business they are buying from have enough positive feedbacks from past customers, and that is why this system works.

In a Nielsen survey from 2009, respondents cited recommendations from friends, consumer opinions online and editorial content such as newspaper articles as much more important factors in evaluating trustworthiness than any of the forms of paid advertising available. The good news about this is that these types of PR are the cheapest to implement; the bad news is they are also the most difficult.


Does trust equal sales?

So we know that positive PR, and the right type of PR, can directly influence the level of trust your customers perceive in your brand. However, the critical factor that will put trust high on the agenda of your business is whether it directly influences sales.

According to marketing professors, Morris B. Holbrook and Arjun Chaudhuri, who have researched extensively on this subject, the answer is yes. These experts conclude that brand trust results in both purchase loyalty and a loyal attitude to the brand, which has positive impacts on sales figures. Additional research by Mext Consulting shows that:

  • 83% of consumers will buy more of your products if they trust your brand
  • 81% will recommend a trusted brand to their friends and contacts
  • 47% will pay a premium for the brands that they trust

In summary, trust not only leads to greater sales right now, but will also secure your business a loyal following for long into the future, and that organic growth through word of mouth and social recommendations that your customers value so highly. To overlook the building of trust is to miss out on a valuable opportunity for your business.


  1. chea seattle seahawks jerseys replica jersey (http://conroyarcara.com/)

  2. womens basebapl jersey bulls jerssy cheap

  3. I used to be abgle to find good information from your articles.

  4. If some one desires expert view on the topic of blogging afterward i suggest him/her to
    visit this webpage, Keep up the pleasant job.

  5. chinese wholesale nhl jerseys cheap nfl nike jerseys paypal

  6. Hi there everyone, it’s my first visit at this website, and
    piece of writing is actually fruitful designed for me,
    keep up posting these content.

  7. Rattling nice style and good content, very little
    else we want :D.

  8. Great place to order where to buy cheap jerseys by Paypal.
    cheap detroit tigers jerseys

  9. I’m really impressed with your writing skills and also with the
    layout on your weblog. Is this a paid theme or did you modify
    it yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays.cheap mlb jerseys

  10. Hi, I wish for to subscribe for this weblog to get
    hottest updates, thus where can i do it please assist.cheap jerseys

  11. Hello, after reading this amazing piece of writing i am also delighted to share my familiarity here with mates.wholesale mlb jerseys

  12. cheap nfl helmets china wholesale blank hockey jerseys

  13. Magnificent beat ! I wish to apprentice whilst you amend your web site, how
    can i subscribe for a blog site? The account aided me a applicable deal.
    I were a little bit familiar of this your broadcast offered bright clear ideawholesale jerseys

  14. wholesale blank baseball jerseys Amazon Shopper online retail,with link: 12 Limited Seahawks Seattle Seahawks
    Women Jersey Stitched Nike NFL Grey Alternate

  15. Who do you want to gift for cheap Brandon Graham jerseys?
    Get value into the page: elite nba cincinnati reds jerseys

  16. I am cheap jerseys 16 supplier online, take coupon code here: kevin durant okc

  17. Who do you want to gift for cheap jersey direct coupon code?
    Get value into the page: Nike Jets 7 Geno Smith White Women Stitched NFL Elite Jersey

  18. cheap mls jerseys Amazon Shopper online retail,with link: shop nba nba jerseys free shipping

  19. How to get wholesale Will Tye jerseys? Tips you may
    used. cheap celtic fc jerseys

  20. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you require
    any coding knowledge to make your own blog? Any help would be greatly appreciated!cheap nfl jerseys

  21. Great place to order cheap Mike Martin jerseys by Paypal.
    29 Limited Seahawks Earl Thomas III Women Jersey Stitched Nike NFL Grey Alternate

  22. Hmm it looks like your website ate my first comment (it was super long) so I guess I’ll
    just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for novice blog writers?

    I’d genuinely appreciate it.cheap ncaa jerseys

  23. Hi! I could have sworn I’ve visited this website before but after going through a few of the articles I realized it’s new to me.

    Anyways, I’m certainly delighted I came across it and I’ll be book-marking it and checking back
    regularly!wholesale nfl jerseys

  24. Hi there! I could have sworn I’ve been to this blog before but after reading through some of
    the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be book-marking
    and checking back frequently!wholesale nba jerseys

  25. cheap custom nba jerseys – Jerseys sale for kids,mens,womens,and cheap jerseys china free shipping free gift now.

    hello!,I like your writing very so much! share we keep in touch
    extra approximately your post on AOL? I require an expert in this space to solve my problem.
    Maybe that is you! Looking ahead to peer you.

  26. cheap nba authentic jerseys cheap jdrsey nhl china

  27. nba gear nz – Where to buy nba jersey collection? Here is
    nba jersey comparison varous sizes, which is crazy fashion now.

    I’m not sure why but this weblog is loading extremely slow
    for me. Is anyone else having this problem or is it
    a problem on my end? I’ll check back later on and see if the problem still exists.

  28. Only thirty minutes away, Sandiegozoo Safari
    Park includes a zip-line expedition for a view from the top
    and will be offering the opportunity to connect to incredible mammals.

  29. Why trust built relationships are important to your business
    dnyzpdlflg http://www.g6220r48m9n37rica5yp1xi3e4054xles.org/

  30. Why trust built relationships are important to your business
    erqbzxhjzk http://www.g010v1nw385g1qz7lt75u25jljay59h4s.org/

  31. Named as a single of Fast Company’s most revolutionary firms of 2015,
    SoulPancake is finest identified for its positive, uplifting content” that
    resonates with millennials.” The Kitten Therapy video has over 8 million views.

  32. I’d like to find out more? I’d love to find out more details.

  33. Magnificent beat ! I wish to apprentice while you amend your website,
    how can i subscribe for a blog website? The account helped me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright clear concept

  34. Ahaa, its nice dialogue concerning this paragraph here at this web site, I have
    read all that, so now me also commenting at this place.

  35. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently fast.

  36. There are some interesting points in time on this article however I don’t know if I see all of them middle to heart. There’s some validity however I will take maintain opinion until I look into it further. Good article , thanks and we wish more! Added to FeedBurner as properly

  37. It’s tough to locate knowledgeable individuals on this subject, but you sound like you know what you’re talking about! Thanks

  38. authentic jerseys wholesale.Our online shop will stock the entire range of Authentic Jerseys Wholesale australia together with
    some fantastic discounted wholesale jerseys timberlands jordans,
    it’s your pleasure to buy it with free shipping.

  39. Great – I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task..

  40. cheap sports jerseys – Cheap Authentic Sports Jerseys
    authentic china online,Custom personalized cheap authentic hockey jerseys from us.

  41. nba jam tee shirt – Get real nike nba uniform deal here,professional jerseys supplier online.

    I just like the valuable information you supply for your articles.
    I’ll bookmark your weblog and check again right here regularly.
    I am relatively sure I will be informed a lot of new stuff right here!
    Best of luck for the next!

  42. NateBeyer Belgien AlisonStc
    KathrynBo Barcelona AlphonsoT
    FranceWhi Osterrike TristaDot
    NateBeyer Belgien AlisonStc
    LilartJwb USA Katherina

  43. Hello there! Do you use Twitter? I’d like to follow you if that would be okay. I’m undoubtedly enjoying your blog and look forward to new updates.

  44. Who do you want to gift for nfl shop china? Get value into the page: where to get cheap nba jerseys

  45. Hello There. I discovered your weblog using msn. That is an extremely neatly written article. I will be sure to bookmark it and come back to read extra of your useful info. Thank you for the post. I will certainly comeback.

  46. where to buy football jerseys – Order Authentic
    Jerseys Cheap China from China via Jersey777, Free shipping.
    “Wholesale Sam Barrington jerseys has come as described on the photo, fast delivery also.
    It’s the best time to make some plans for the future and it’s time to be happy. I have read this post and if I could I want to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article. I want to read even more things about it!

  47. I actually wanted to write down a small note to be able to express gratitude to you for the splendid suggestions you are posting here. My prolonged internet research has at the end of the day been paid with excellent concept to go over with my company. I ‘d admit that most of us website visitors actually are definitely lucky to live in a remarkable network with so many marvellous individuals with helpful strategies. I feel rather happy to have encountered your web site and look forward to plenty of more cool moments reading here. Thank you once again for a lot of things.

  48. Excellent post. I was checking constantly this blog and I am inspired! Extremely helpful info particularly the remaining part 🙂 I maintain such info much. I was seeking this certain info for a long time. Thank you and best of luck.

  49. What is size of cheap L. P. Ladouceur jerseys may have?

    Know more about here – cheapjersey

  50. Which cheapjerseys com us do you ever buy? Now this one site for sale:
    cheap jerseys made in china

  51. Which cheap Letroy Guion jerseys do you ever buy? Now this one site for sale:
    sports authority nfl jerseys

  52. Where to buy where to buy nhl jerseys? Come here. cheap hockey jerseys china wholesale

  53. Asking questions are in fact fastidious thing if you are not understanding anything completely, but this paragraph gives fastidious understanding even.

  54. Ebay same style cheap michael vick jersey to offer. Online
    free shipping – Shopping Link

  55. cheap brian cushing jersey.Buy Cheap Baseball Tshirts china for authentic, wholesale football stitched Nike Patriots 87
    Rob Gronkowski Navy Blue Mens Stitched NFL Limited Rush Jersey here
    to get free shipping. Sell high quality low price.

  56. I am sport jerseys cheap supplier online, take coupon code here: sports authority jersey

  57. What is size of cheap bike jerseys may have? Know more about here – cheap 49ers jersey free shipping

  58. Ebay same style cheap Jerick McKinnon jerseys to offer.
    Online free shipping – wholesale Chris Long jerseys

  59. What is size of michael jordan jerseys cheap may
    have? Know more about here – http://montrealcanadiens.myblog.de/

Speak Your Mind