Why would you send this?

Here is a great example of poor email marketing.  There is so much wrong with it, I don’t know where to start.

Let’s look at the sending email address.  Nice of them to advertise Pure 360 as their email marketing provider!

Subject line is OK, but they’ve missed the opportunity to mention the Open, which finished yesterday…  And how about mentioning the winner, or something else related to Golf?

Then you look at the message, or lack of message in this case!

poor email example

Not very clever eh?  Just push the images to the bottom of the message, if you really must include them and put your text at the top of the screen where it can be read and recipients engage with the text.  Once a recipient has read something from you, they may feel inclined to download your images…