Clients come to Nett Sales because they want more sales; more sales from existing clients and sales from new clients.
Process
We suggest following a simple process:
- Target: build a list of the contacts that you want to talk to
- Share: share stories, knowledge and experience with these contacts
- Observe: identify the contacts that engage with the shared communication
- Start conversations: talk to contacts that have engaged to qualify if they are ready to buy
- Engage: contacts that are ready to buy are passed over to you
Target
Existing customer and prospect lists provide a starting point. Supplement these with purchased lists of carefully selected contacts or build lists from other sources. Once you have a list of contacts, validate that they still exist and obtain permission to email them by telephone.
Share
Nett Sales will create and send a series of emails offering relevant advice, offers, knowledge and expertise. Stories and knowledge will also be communicated through various social media channels appropriate to client and campaign. The aim is to get contacts reading and engaging with the content.
Observe
Track the contacts that engage with material. Those that click through from an email to a link or to access content are interested in what you are talking about. The question is why are they interested?
Start conversations
We know when contacts are engaging with your content through email replies, email click throughs, web views and social interaction. Once a contact’s engagement passes a defined threshold, the contact is ready for a telephone conversation. These calls will further the engagement and let you understand whether the contact currently has a requirement that you can meet.
Engage
Once a contact has a requirement and trusts you, they will be willing to buy from you. Then it’s over to you to turn the opportunity into a sale.
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