THE PROCESS – Existing Customers

As well as filtering in interested parties, we also help you to stay well connected with your existing customers, contacts and those “nearly” customers whom you expect to turn into customers shortly. The overall aim is to ensure that when they need what you do, they come to you.

The goal with existing customers is to ensure that you retain and develop their business beyond the first sale. We are astonished how often the sales focus is on new customers and how existing customers remain neglected.

With our help you can build strong relationships with all your existing customers. We help you to use a combination of stories, scenarios, insights, hints & tips, market knowledge and offers to engage regularly with this audience.

They become informed buyers of your full range of offerings because you demonstrate thought leadership in your sector, ensuring you stand out when they are making a buying decision.