94% of businesses say personalisation is critical to their success

See on Scoop.itEmail selling for client acquisition and retention

The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’…

Simon West, Nett Sales‘s insight:

Applies equally – if not more so – to email marketing as well.

See on econsultancy.com