Is Your Prospecting Email Spam – or Not?

Find out the difference between a prospecting email and spam.

Source: www.jillkonrath.com

Taking credit where credit is due | Email Worx

Using a case study from one of our clients, we examine the halo effect of sending an email. We look at the uplift in revenue across other channels when an email

Source: www.alchemyworx.com

How do marketers manage their mobile email channel effectively?

More than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices.

Source: econsultancy.com

10 Examples of Simply Wonderful Email Marketing

Think email is dead? These ten companies will prove you wrong with emails you’d actually love to receive.

Source: blog.hubspot.com

Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them.

Source: econsultancy.com

How the travel industry uses email marketing

See on Scoop.itEmail selling for client acquisition and retention

Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing.

See on econsultancy.com

Email marketing benchmarks 2014: how do you stack up?

See on Scoop.itEmail selling for client acquisition and retention

It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses.

See on econsultancy.com

How to Spot a Bad Email List and Turn It Into a Good One

See on Scoop.itEmail selling for client acquisition and retention

Learn what bad and good email lists looks like, and what steps you can take to transform the bad ones into good ones.

See on blog.hubspot.com

9 Reasons to Pick Up the Phone

See on Scoop.itEngaging Sales Conversations

There is too much anti-phone sentiment in the world of social media. Social selling is good. But the telephone is better. Here are nine reasons you need to pick up the telephone today.

See on thesalesblog.com

6 Distinguishing Traits of the New Age B2B Buyer — And 6 B2B Lead Generation Tips to Engage

See on Scoop.itSelling through Channels

I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind.

See on www.business2community.com