Beware the perils of mailmerge!

We’ve just received a very well written and nicely laid out email from London Launch promoting their trade exhibition in London.  Here is the email they sent out:

Email from LondonLaunch

but for the mailmerge that has gone wrong!  Sadly LondonLaunch’s attempt to personalise on the senders company name has given them the lovely line of  “All of London’s best venues and suppliers will be there – will Londonlaunch?”. Oh dear!

It’s easy to see they have merged their own company name in place of the recipient’s.  So, beware mailmerge and get someone else to read your marketing emails before they get sent out!

Have a great weekend…