Three reasons your sales team miss target

sales statsThere are many reasons a sales team can miss target.  The three that we come across most often are these.  Do you suffer from any of these?

Not enough leads

Sales people generally fall into one of two categories: those that love generating their own leads and those that don’t!  Most don’t.

The rare salesperson that is comfortable generating leads also tends to be poor at qualifying those leads into the pipeline.  This person has worked hard to get leads into the pipeline so does not want to just dismiss them if they don’t quite fit.  So you will often find their pipeline full of hopefuls that are never going to turn into business.

If you are lucky enough to have a salesperson that is good at generating leads, try switching them to only generating leads for the rest of the sales team and compensate this person for lead generated.

Should you not have this person in your team, dedicate resource and budget to generating good quality leads.  You can do this by hiring into your team or use an external business like Nett Sales to bring you a regular stream of new leads for your sales team.

Poor or no CRM

How do you track your sales prospects?  Can you identify all live prospects by sales stage, next action, predicted revenue and know why you lost and won every deal within a minute or so of being asked?

If not, you’re wasting time and working inefficiently.  This information and so much more can be at your fingertips without wading through spreadsheets or lengthy reports.

CRM vendors don’t really help as most systems are complex, fully of unnecessary junk and don’t let you do what you want to do – progress prospects through a defined process and know where you are with each one.

Nett Sales deploys CRM systems that actually work, supporting sales teams to achieve their goals and giving them the information they need when they need it.  Our CRM guru is happy to spend an hour on the phone with you helping you to get the most out of your current system.

No re-engagement of old leads

This is the biggest failing of every sales department we come across.  Of the leads that you worked on in 2015, how many turned into customers?  Maybe 10%.  What about the other 90%?  They had a requirement but the time was not right or they bought from a competitor or someone just forgot to call them back.

You don’t have time to call each of these leads every month or so – and you’d probably upset them anyway.  So enrol them into a regular “engagement” strategy where you share relevant and interesting knowledge, hint and tips with them so that when they are ready to consider a purchase, you are front of mind.

When we run these campaigns for many businesses, we will do them in such a way that we know which old leads are engaging with the campaign and so can identify these to your sales team to get back in touch.  Where we run these campaigns we often get another 10% to 20% of the old leads back into live sales situations within months.

You’ve already paid for these leads either with money or the effort of your team, so why not optimise the return on them?

You will also benefit from an integrated CRM system so that leads can be scored and tracked effectively.

Helping you succeed

Above are three areas where sales teams tend to fall down.  It’s relatively easy to fix all three of these challenges with the right help.  Nett Sales was set up 9 years ago to provide sales teams precisely this support – that’s all we do.

So please do get in touch if you want to regain control of your sales team and your life.

5 point checklist to select the right sales system for your business

footprintsIt is more important than ever to seek out practical, impartial advice to ensure that you choose the right system to match your business needs. Nett Sales is a ‘user’ of these systems, rather than a vendor. As such we can provide you with all the help and support you require to select the best software and system vendor for your business.

Here are 5 tips which will help you select a sales system that meets the needs of your business:

  • Build a selection committee from the decision makers within your business
  • Interview stakeholders from all levels to gather their system requirements
  • Document your requirements in particular anything which is specific to your business
  • Agree project objectives and deliverables
  • Research the marketplace and engage with vendors early in the process

How Nett Sales can help you?

It is more important than ever to seek out practical advice, which is why Nett Sales has teamed up with  a number of vendors and brokers.

Nett Sales offers impartial advice to ensure that you choose the system that matches your business needs, rather than just what that specific vendor offers. You can get all the help and support you require to select the best system for your business. And if you’d like independent advice on selecting the right system for you, email us at enquiries@nett-sales.com or call 01672 50 50 50.

Getting full value from your business control and sales systems

IMG_3310_lgRecent years have seen many improvements and developments in the market place for MRP, ERP, sales tracking and CRM systems, but a new system still represents a substantial investment. Deciding which system will be best and getting full value from it remains a complex and sometimes daunting task.

Over the next couple of months you will see help and advice here to help your business select, implement, and succeed with business, manufacturing control and sales systems.

Choosing the correct software and having a proven process for creating value and getting sales and profitable business is critical for a successful project. A structured approach will help to protect your investment and get good returns on it.

If you are about to embark on a new system or wanting more value from an existing one, there are a few things to consider on this Preparation Checklist before you start:

Preparation check list:

• Do you have the right level of board commitment to the project?
• Is the project in line with your corporate growth strategy?
• Is there enough funding in place?
• What other initiatives are already underway?
• Do you have the right skills level available internally to support the project?
• Is the business resistant to, or supportive of, change?
• Once the system is built, how will it help you get more business or control time and costs?
• Is your head of sales supportive. Do you have a mobile interface and buy in from the sales team?

Nett Sales believes your business and sales needs should be the absolute priority when choosing a new ERP, MRP, CRM or sales system for your business. And if you’d like an independent review of your business systems and help to realise their full potential, email us on enquiries@nett-sales.com or call  01672 505050

Should the DMA know better?

We’re all human and make mistakes, but if you set yourself up as the arbiter of correct behaviour in a market, should you not live up to some sort of minimum standard?  Or am I just being a grumpy git? 🙂

Got this email from the Direct Marketing Association today:

dma1

So it looks pretty reasonable without images loaded, although I do think that they could use a wider template.  I suspect they are trying a “one size fits all” to work on mobile devices as well as email clients – responsive design guys??

dma2

So the primary link is clearly the blue URL right at the top of the email.  That’s what they want me to click on as it’s at the top of the email – right?  erm no…  This is where the link takes me:

dma3

Ok so they’ve put in a bad link.  I’ve done the same (more than once) so can forgive them that.  But the story looks interesting so I read on and click the link in the body of the email and it works – I get to the DMA’s website.

Excited to read the content, I’m frustrated to find I now have to register with the site to view the content.  Oh well, I’m sure I’ve registered before, so I eventually have to register again as I can’t find the login.  I get sent an email that needs me to click on a link (yes, double opt-in, good practice in action).  So now to view the content I’ve tried so hard to get to…

dma4

What!!  I’ve just registered.  Now I’m told that the registration I was offered was not enough to give me the content I was offered in the email they sent me.  I give up…

However there is an important message here.  If you have content to share with a segment of your newsletter audience, create a segmented list and only send articles that the recipients can access to them – or risk royally upsetting them.

 

 

 

Two MS Dynamics CRM books worth a look

We’ve been using Microsoft Dynamics CRM for 3 years now as the backbone to our business.  It stores all the contacts for our email marketing campaigns, integrates to our email sending system and provides the system by which we do all our telephone follow up.  So to say it’s an important part of our business is an understatement!

We therefore need a good “expert user” competence in MS CRM in order to be able to meet various client requirements of our systems and to be able to drive our business forward.  Two books that I have found useful recently are:

cookbookMicrosoft Dynamics CRM 2011: Dashboards Cookbook

Dashboards are a growing feature of MS CRM.  They allow data from all over the system to be pulled together into one place.  We’ve seen various examples of dashboards before and thought “that would be good” and using this book, we now know how to build our own elegant dashboards.

Unusually, this book is written in the form of “recipies” that you can dip into and out of as you wish, taking the particular bit of knowledge you were looking for.

Chapter 3 took us through the whole process of creating a dashboard from start to finish with great results.  We now know what we are doing with dashboards!

Great book, well worth it if you want to know how to use dashboards in MS CRM.

 

 

 

scriptingMicrosoft Dynamics CRM 2011 Scripting Cookbook

Now, I’m not a programmer of any variety, so the idea of me writing JavaScript is not a comfortable thought!  However… this book take you through the basis of JavaScript and how to use it within MS CRM so that even I feel like it is possible!

I’ve tried a few of the more basic “recipies” within the book and had good results.  So this is something that I am starting to feel comfortable with and definitely will be doing more JavaScript for our CRM in the future.

However I can see that that if you are a CRM developer, this book would be invaluable.