GDPR data Audit

Let’s be clear: your marketing and sales data is a mess!

There are plenty of good reasons why, but the fact remains that you data is old, duplicated and incomplete with different versions sat in databases and spreadsheets.  But it’s the best you have and crucially, it’s no worse than your competitors and peers.

Data tends to be a mess in most organisations because there is no penalty for messy data and no budget to sort out bad data.

Take notice now

Everything changes on 25th May next year.  There are MASSIVE penalties for having bad data: up to 4% of global turnover or €20,000,000 whichever is the GREATER.

Teams are being recruited right now to enforce this new law.  For a cash-strapped Government, this is free money.  Don’t be one of the victims; start to get your data in order now so you are ready.

The rules around GDPR are complex.  The short version is that you need to know more about your contacts before you can decide whether you are allowed to get in touch with them still.  Some will require that you get them to opt in to receive your marketing material, others may not.

But if you don’t know enough about your contacts, you could end up on the wrong side of GDPR and the ensuing fines.

Clean up fast

We have specialised in running highly effective lead generation campaigns for over 10 years.  For these many campaigns to succeed we need outstanding data and as everyone’s data is such a mess, we always end up cleaning, organising and sorting data before running campaigns.

So we’re experts in taking duplicated, old, messy data and producing a clean, current and complete prospect or client database.

By applying our processes to your data you can clean up your data but more than that, as our processes involve engaging your data on sales topics, we will also generate leads for you while cleaning data.  The business generated more than covers the cost of cleaning the data so you can get a clean database with new sales prospects without paying for it!

If that’s not a good deal, I don’t know what is…

Free help

Continuing the theme of getting something without paying for it, we’re offering 25 businesses the opportunity to spend half an hour on the phone with our top expert to work through your specific circumstances.  During this review we will cover:

  • Data sources, quality and issues; where are the big challenges and the order to sort them
  • Sales systems and campaigns; how you can leverage systems and campaigns to clean data
  • A plan to gain compliance by May 2018

We’re offering this because we know that around 5 of these businesses will want us to do paid work for them, helping get their data sorted and running lead generation or sales campaigns for them.  If you are one of the 20, you win, if you are one of the 5, we both win.

Get in touch with us today and book your data audit discussion.