Should your sales team follow up content marketing? | Valuable Content

See on Scoop.itEngaging Sales Conversations

Is it right for your sales team to follow up your content marketing efforts? Isn’t this a fair exchange? We invest all this time and effort and money in content BECAUSE WE WANT TO SELL PEOPLE STUFF

But there are right and wrong ways. Aim to start conversation and build trust. Leave your sales hat off for this.

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